A discount campaign for the home-viewing crowd of the South Korea national football team competing in the 2026 FIFA World Cup has started. Major discount stores are selling Korean beef and imported beef at half price, and summer fruits like watermelon are on sale. Lotte Mart is selling the 'NEW Hantong-gaaadeuk Chicken (pack)' for 9,990 won and the 'Salmon and Shrimp Sushi (20 pieces)' at 40% off. 'Branded world beers' will be available for 11,000 won when purchasing 5 cans. For weekend home parties, the 'Australian Pure Beef Chuck Eye Roll (100g·chilled)' will be offered at 1,790 won after a 50% discount, and the 'NongHyup Hanwoo Grade 1 Sirloin (100g·chilled)' will be sold at 8,388 won after a 40% discount. The 'Yorihada marinated meats, 5 varieties' will also be up to 40% off. Fruit is also prepared. Popular summer fruit such as the 'premium-region watermelons (7~8㎏)' will be offered at 18,990 won, and all watermelon items will be discounted by 10,000 won. The 'Jeju GAP greenhouse tangerines (800g)' will be 11,990 won, and all greenhouse tangerines will be 2,000 won off. 'Sungju Sangsaeng chamoe (1.8㎏)' and 'Sweetel tomatoes (1.5㎏ domestic)' will each be 9,990 won, and from the 19th to the 21st the 'muskmelon (whole·domestic)' will also be 5,000 won off at a special price of 9,990 won. Homeplus will offer up to 50% off on bakery, private-label (PB) products, and ice cream from the 18th to the 24th. The bakery brand 'Mong Beullangje' will release popular items such as corn petite chewy buns and whole red-bean danishes at a 30% discount, while the PB brand 'Simplus' will feature sweet potato chips and sticks, and chocolate and cream crunch balls at special prices. Emart will gather this year's first-half popular food items and run a clearance sale from the 18th to the 24th. From the 18th to the 21st, the Emart deli will offer the 'half-price old-style whole fried chicken (one bird)' at 2,980 won after a 50% discount. All U.S. chilled beef items will be available for up to 50% off by stacking a 40% promotion-card discount with an additional 10% discount when paying with a Samsung Card. A representative item, the 'U.S. Prime chuck eye roll', will be sold at 2,490 won per 100g after a 50% discount. There is also an 'unlimited pick-and-pack' event. In the 'Lotte snack unlimited pick-and-pack' promotion, you can fill a dedicated box priced at 25,000 won with snacks without any quantity limit. For the 'Harim The Misik instant rice sack unlimited pick-and-pack', you can fill a mini sack for 19,980 won with not only regular white rice but also mixed grains and black rice.